The Many Abodes of Barbie, Part V: 1967-68

3 details from play set exteriors: Illustration of Barbie reading in her garden in a possible wicker chair, next to a fluffy caged bird; view through a window into the Dressing Room case of Barbie standing, wearing a hat, jacket and pants, holding a dress; Barbie, Stacey and Francie in front of the second version of the World of Barbie House with a colorful stained glass door and flowering shrubs.
1967 Barbie House-Mate; 1968 Dressing Room case; 1968 World of Barbie House. Sources (all eBay): cantrellclutter, the_old_vineyard, topg.

In Barbie’s mod housing saga, the parade of small houses continued in 1967 with additional Sears exclusives, the “House-Mates” for Barbie, Francie, and Tutti:

Christmas catalog ad for 3 House-Mates one-room dwellings. Text reads, "Set of 3 houses; fashionable "neighborhood" for Barbie, Francie, and Tutti; Set $9.99; Easy to carry and store..use vinyl cases alone or as a set. The Barbie house has a closet, couch, bed and hassock seat (12x4x14 in. high--for 11 in. dolls); Tutti house has 2 beds, table, and 2 chairs (9x7x9 in. high--for 7 in, dolls). Francie house has bed that can be folded up, desk, and chair (12x4x14 inches high--for 11-in. dolls). Dolls, clothes not included." Barbie, Tutti, and two Francies pose in the pictured rooms.
1968 Sears catalog listing for the House-Mates. Source: WishbookWeb.com

These cozy quarters, with their few furniture pieces mostly nailed to the floor, inhabited a grey zone between house and case room, with a couple aspects differentiating House-Mates from Sleep-‘n-Keep cases: first, they weren’t advertised to carry dolls, just to be portable themselves; second, their exteriors illustrate the house exteriors, while the case rooms’ exteriors simply illustrate the characters.

Front and back of two House-Mates. On the fronts, Barbie and Casey stand on the sidewalk, with windows, doors, and well-groomed plants around them. The tops are pink shingled roofs. On the backs, Barbie sits reading next to a caged bird, with magazines strewn about, while Francie stands next to a record player, both in their gardens.
Barbie and Francie House-Mates exteriors, front (left) and back. Source: misscarol on eBay.

Convergent evolution at work: by adding fold-down vinyl beds and some lithographed features, the Sleep-n-Keep cases developed room-like complexity beyond the basic carrying case (which had had a closet-like component already), while the House-Mates continued the streamlining and simplification of the “deluxe” plastic houses of the previous two years.

(Note: A similar circa-67 offering, the Francie and Casey Studio House, we’ve ruled as more of a case-room and less of an abode–and no abode of Barbie’s, in any event. Its furniture folded down from the wall, Sleep-n-Keep style but with no floor; and on the outside its characters were posed before something like a cross between a building exterior and abstract Tiffany stained glass.)

But the main event in 1967 Barbie dwellings was the World of Barbie Family House. Finally, Barbie had a little space again–although this set still sported nailed-down furniture and folded up compactly, its two rooms were decently-sized for living and entertaining.

Mattel booklet advertisement reads "The New World of Barbie Dream Houses; Barbie Family House; Ready for Play! Opens into Bedroom and Living Room! #1005; Molded furniture! Real Mirror! Closet, hangers! Full color! Sturdy washable vinyl! Easy to carry! Stores dolls & accessories!" In the image, mod Barbie is shown sitting on the sofa in the foreground, with bedroom visible in the back. The Travel Togethers suit hangs in the middle of the space.
The first World of Barbie Family House, advertised in a 1966 Mattel booklet.

Barbie had a sofa, table, chair, vanity, ottoman (or “hassock seat,” as in the House-Mates description), bed, fireplace, and a place to hang her clothes: out in the open between the rooms, as seen above. A distinctive feature of this set is its pitched, pink roof.

In 1968 the set got a face lift with all new wall decor, inside and out, plus a redder roof.

Top: The first World of Barbie house sites open. Left is a bedroom with matched floral wallpaper and (hard plastic) bed. Illustrated on the wall are a couple of pennants (one reading "RAH RAH") and six framed heads of Barbie and family. Attached to the mirror is a pink plastic vanity with mirror. Between the rooms is a white brick wall (bricks lined in orange) and white "fireplace" angling out from the wall, pointing to the floor. At right is the living room, with yellow plastic couch, orange wall, and many wallhangings including a candelabra, oversized key, smiling sun, various pieces or framed art. White window shutters apparently extend into the room.  Bottom: the next year's house has the same layout but new styling, including new flowered carpet in the living room, blue and green tile in the bedroom, bedroom wall that is half teal and half vertical pink-and-blue stripes, a pink and orange canopy hanging over the same vanity as last year, a pink and orange bureau with vale and photo frame atop, and, in the living room, new green curtains with pink polka dots and sparser wallhangings.
World of Barbie Family House interior in 1967 (above) and 1968. Sources: debonbay on eBay, moxie213 on eBay.

The new version of the house replaced the fireplace and iffy clothes storage with a wide arched doorway:

Same interior as immediately above, but two shots with the camera aimed slightly toward the center of the house from either side. Between the rooms is a yellow wood-look wall with large arched doorframe. To one side of the door is a yellow oval frame with pink interior, and to the other is a potted plant covered in colorful balls. The wall screening seems identical from either side, in other words, the two rooms have the same decor on the shared wall.
1968 World of Barbie Family House interior. Source: moxie213 on eBay

Also in 1968, a Dressing Room Case with a matching pitched pink roof was sold. Although not resembling a building on its exterior, and implausible as a standalone structure in any case, it made a nice addition to the World of Barbie houses and gave Barbie somewhere more appropriate to store her clothes.

The dressing room is five-sided with a sloped pink plastic lid. On the outside, characters are illustrated. Text reads "Barbie & Francie's Dressing Room Case." Inside, illustrated on the walls are vertically-striped, red-and-pink wallpaper; a Tiffany-style pendant lamp; shelves with a piggy bank, cat figure, stuffed octopus, record player, and books, a poster of Beatles-style character singing and playing guitar, an actual guitar, and a pair of arched leaded glass doors. Physical components are a vanity with mirror and a rounded stool, both in pink plastic.
1968 Dressing Room case exterior (left) and interior. Sources: jungleberry on eBay, the_old_vineyard on eBay.

The dressing room’s richly psychedelic lithographed interior details include some of the nicer touches of late-60s Barbie habitations.

This entry covered two years in one go, and up to three separate Barbie abodes, depending on how you count them. Are we gaining speed as we spiral toward the conclusion of the “Abodes” series? Probably! Stick around to find out.

Illustration of a shaggy, white dog from the exterior of the first World of Barbie family house. The dog is scratching one ear with a back paw; a bone sits in front of it. Behind it is an arched, blue door in a yellow wall, and potted flowers and other foliage sit to either side.

3 responses to “The Many Abodes of Barbie, Part V: 1967-68”

  1. […] Entries by year for many of Barbie’s early abodes: 1962, 1964, 1965, 1966, 1967-68 […]

    Like

  2. […] If you read the previous entry and have been waiting with bated breath to find out whose boots we sensed approaching: they were Courreges boots! The mod era is now in full swing; we’ll see further evidence next time. […]

    Like

  3. […] we last checked in on Barbie, she was living in a two-room “World of Barbie Family House,” her most sprawling home […]

    Like

Leave a comment