Skipper’s Schoolroom (1965) and the play sets that never were

Color catalog image of Skipper's Schoolroom. Brunette American Girl Barbie wearing Student Teacher sits at the front of the class behind a pinkish desk. Three student desks in pink and red face her; Skipper, wearing School Girl, sits in one, and Skooter, wearing School Days, stands at the back of the room. Along the wall are posters of the American flag, a map of the contiguous US, a blackboard with writing, and many windows over illustrated shelves. In an inset is shown the playground with two slides, some sort of hopscotch tiles, and (illustrated) a jungle gym; Ricky stands to one side.
Skipper’s Schoolroom in the 1966 Sears Christmas catalog. Source: Wishbook Web.

A Sears exclusive in 1965 and 1966, Skipper’s Schoolroom was notable as the first Mattel play set where Barbie went only to work (she may have worked or shopped at the Fashion Shop, and the Little Theatre similarly had multiple uses), as well as the last public space introduced to the Barbiesphere for a handful of years and maybe the last chipboard structure ever added. The play set contained all the school essentials: desks, chairs, books, globe, a chalkboard you could write on, and a playground for recess on the flipside. In the catalog graphics (1965’s image is identical to the ’66 one above), Barbie is seen wearing Student Teacher, as one might expect. Like the other late chipboard sets, details abound; many images of the interior, grounds and accessories can be found on a 2019 listing from Ripley Auctions (love the functionality in that trash receptacle!). This play set, marking the end of an era, got us thinking about where else Barbie went to work during the Sixties.

Color catalog image of Barbie's Fashion shop, as also shown in our post on the Shop; refer to that post for more details.
Barbie’s Fashion Shop, from the 1964 JC Penney Christmas catalog. Source: christmas.musetechnical.com

It makes sense that the Teen-Age Fashion Model’s first realized place of employment was the Fashion Shop: according to the Random House chapter books, most of her teen-aged modeling career was spent doing trunk shows or similar; furthermore, fashion was central to the Barbie enterprise. It also makes some sense that another was the schoolroom, since it also accommodated Skipper and her crew. However, Barbie had many careers in the Sixties, most of which never got an official setting.

Littlechap doctor's office packaging (L) and interior (R) in color photographs. The dominant colors are light and dark wood. There is an examination table, a desk, a couple of office chairs, a counter, cabinet, scale, and more.
Dr. Littlechap’s chipboard office, sold in 1963, may have been suitable for Barbie as Nurse; according to flickr user Foxy Belle, it was sized for Barbie rather than the larger Littlechaps.

The Keys to Fame game supplies a good roundup of Barbie’s confirmed early occupations, from more-traditional female roles like Teacher, Nurse, and Mother, to more audacious ones like Fashion Designer, as indicated by the Busy Gal ensemble: while there were female precedents in that profession, it was very male-dominated. (Barbie was actually demoted to Junior Designer around the time the Schoolroom was produced, but that’s a scandal for another day.)

Color film stills. L: A semicircular room is all in white except for solid-colored doors lining the curved wall, in blue, red, yellow, black, pink, orange, and green. Receptionists sit at two white desks in the foreground: R: actors portraying magazine employees watch their boss unroll a bolt of pink fabric dramatically. One wall is lined with windows to the ceiling, showing a cityscape. This room is decorated in grey and beige, and furniture of the sort used for the Fashion Shop would not be out of place here.
Not a fashion designer’s office, but a fashion magazine office–with bolts of fabric and a dressmaker’s dummy–in the 1957 film Funny Face. Source: Paramount Pictures.

A fashion designer’s studio play set could have made a great accompaniment to offerings like Sew-Free fashions, Color Magic, and even the Busy Gal and Junior Designer ensembles.

Barbie’s most trailblazing early career was Astronaut: although commentators today are just as likely to fixate on the goofy hot pink, puff-sleeved ’80s space suit, Barbie’s original astronaut garb was wholly appropriate to the task, and she wore it into space before the real NASA employed a single female astronaut.

L: Color illustration of Barbie as astronaut in a grey space suit, seated in a pod like the one John Glenn orbited earth in, surrounded on all sides by stars. R: Children sit behind a moonscape that only existed for this Eighties television commercial, in which pink-spacesuited Barbie plants a flag on the moon and waves to her fans.
What would an astronaut play set for Barbie look like? Visions from the Sixties (Barbie’s Keys to Fame, via statestpac2011 on eBay) and Eighties (Barbie commercial via Jemz.Archive. on YouTube).

Based on certain of her less-job-specific ensembles, we can conjecture that 1960s Barbie had other business-y careers, as well: while Commuter Set may have been a mere secretary or receptionist, Career Girl looks more executive, and no one’s telling the woman wearing On the Avenue to take a memo. Since our knowledge of Sixties career women is based, for better or worse, on Doris Day and Rock Hudson comedies, we conjecture Career Girl and On the Avenue as interior designer and advertising executive, respectively. But Mattel wouldn’t provide Barbie with a business setting for professions like these until–we believe–the Day to Night office in 1984. And yes, it was kinda pink-forward.

L: Barbie in her 1980s Day to Night fashion ("Day" version) sits at a pink desk with a little computer atop. The backdrop consists of rich blue walls with pink trim, decorated with book shelves, a gold filing cabinets, butterflies in frames, and a pink wall clock. R: Barbie in a grey pantsuit sits in a wood-paneled office, surrounded by computers in teal, tan and orange. A map of the world dominates one wall. A set of offbrand pink luggage is advertised in an inset.
Left: The Technicolor-appropriate Day-to-Night home/office play set from 1984 was the first Mattel Barbie office. Source: Pinterest. Right: The offbrand Airline Reservations Set, seen in the 1978 Sears Christmas catalog, was a forerunner in office-type settings suited to Barbie. Source: christmas.musetechnical.com.

Further careers are posited in the Random House books. While Barbie’s Fashion Success finds our heroine merging fashion design and modeling in one temporary position, another early offering, Barbie’s New York Summer, places her in an internship at a fashion magazine where she performs a mixture of modeling and journalistic tasks, while contemplating making a career of it (the mid-Sixties Fashion Editor ensemble suggests how deliberations went). Back home, Ken urges her to consider whether a career is really what she wants, or whether she might rather remain in their small town as a lawyer’s wife; his wife. In Ken’s mind the two possibilities are that Barbie stay by his side while he pursues the path he’s chosen without her input, or that they part ways; Barbie seems to find nothing exceptional in his attitude. Though Barbie and Ken don’t break things off, two years later, in 1964, she seems committed to pursuing a career of some sort. She’s decided that modeling entails too much standing around and decides to try out broadcasting in Barbie in Television.

At left, black and white illustration shows Barbie and the talent and crew from a local TV cooking show standing at a table, surrounded by floodlights. Right: color catalog image shows Donny and Marie on a plastic stage, with both photo and illustrated Osmond-type characters depicted on the backdrops. Freestanding TV cameras are pointed toward them. In a small inset image we see that the reverse of the play set has dressing room quadrants for the two stars, with seats and vanities.
Left: in an illustration by Robert Patterson, Barbie visits the set of a cooking show during the events of 1964’s Barbie in Television. Right: Mattel later produced a television studio for Barbie-sized Donny and Marie Osmond dolls, as seen in a 1977 JC Penney Christmas catalog. Source: WishbookWeb.com.

Based on all these possibilities, any number of Barbie-as-working-professional play sets could have been devised. Astronaut may have been out of scope for mid-Sixties Mattel, while Barbie as Stewardess would get her aircraft in the Seventies, and a brightly-hued, though not particularly executive, office awaited various other of her careers in the Eighties. Did any career-focused chipboard play sets make it to prototype, or at least the planning stages, besides the couple that were produced? We’d love to know.

Color catalog image of the Friend Ship play set. Barbie is seen in a blue suit-type stewardess outfit along the lines of American Airlines Stewardess, while Ken sits in a window seat (and an illustrated Ken, simultaneously, flies the plane in the cockpit).
Stewardess Barbie finally got an airplane in the 1970s. JC Penney catalog images like the one above from ’73 showcase Barbie in an offbrand stewardess outfit that looks more Sixties, compared to the colorful United Airlines uniforms that coincided with the Friend Ship offering.

Where to next? This post is about Barbie’s early built environment. Apart from the Many Abodes of Barbie series, the most recent post in this category is about Cafe Today, and the most popular are those on Mattel Modern and Susy Goose furniture and on penthouse apartments. The overall most popular post on this site is about Mattel fashion booklets. Or just head up to the Table of Contents to see more options.

2 responses to “Skipper’s Schoolroom (1965) and the play sets that never were”

  1. […] Skipper’s Schoolroom, 1965 […]

    Like

  2. […] the second half of the Sixties, Barbie was a total homebody: following the release of Skipper’s Schoolroom in 1965, Barbie went through about a dozen homes, but no more public spaces. When she was finally […]

    Like

Leave a comment