
We previously discussed some of the gorgeous fashion illustrations that graced the lids of Barbie’s early carrying cases and other various totables; concurrently with these, an assortment of off-brand and competitor cases boasted similar stylish graphics. Like Barbie’s official carrying cases, they also offered alternate color palettes in otherwise identical cases, as you may find by comparing the image at top with some scattered through the post. Now, let’s browse a sampling of these cases (all images via eBay unless otherwise specified).
Ideal Cases for Tammy and Misty
Tammy and Misty were competitor dolls launched by Ideal in the early 1960s; some of their carrying cases exemplified a level of chic that the dolls themselves never managed to attain.

To be fair, Tammy was marketed as the girl-next-door answer to Barbie’s worldliness: more likely to spend leisure time at home, on the phone, as on the above left case, than to enjoy an “Evening in Paris,” at right. Glamour Misty, as the name implies, was Tammy’s style-conscious counterpart.

Wendy Ward and Tressy
Wendy Ward, the Mongomery Ward exclusive doll by Uneeda, and Tressy, by American Character, were close to Barbie in size and could also be toted.

Miner Industries
Miner were heavy-hitters in 60s generic fashion doll cases; if you’re beguiled by the glamour of a vintage doll case associated with no particular doll, odds are good it bears the Miner trademark.

Unbranded Sixties Cases
Some cases with a distinctive Barbie-like style bore no brand. The one at right below is actually not unbranded but labeled “Weldseal Co Inc, NY”; it’s included here because its graphic approach is highly similar to the other, unbranded items we show in the category.

Around the World
We’ve focused on US-based makers so far. Some of the most memorable off-brand cases were international, like the two Canadian cases, below left and center, and one German one (by Theia Spielwahren) below right.

Miscellaneous Totables
In the entry on Barbie carrying cases we covered other portable items, including record totes and even a clone lunchbox. Barbie-style graphics also graced other, similar non-Barbie products: Theriault’s auctioned off a Barbie-esque 1962 Vanity Fair record player and a Ponytail brand “Tune Tote” in one of their Barbie auctions (Ponytail also produced the early Barbie cases):

Case Rooms
In the 1970s, when Barbie was jet-setting among her various case rooms, such accommodations existed for generic dolls, too.

This 70s dressing room case for Crissy, another Ideal doll, “and friend,” is strikingly similar to Barbie’s 1968 dressing room case (though Crissy was a larger doll whose case wouldn’t have suited Barbie):

The Seventies and Beyond
Naturally, generic and competitor cases persisted into the following decades. Cases by the Tara Toy Corp were ascendant in the Seventies; we won’t explore that epoch but will leave you with a glimpse, courtesy of Tara, of the dystopian future (1984).


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