Beauty Parlors (1964-1977)

Promotional images of dolls posed in beauty parlors discussed in the text. LR: Sears Beauty Salon, Sears Glamour Beauty Shop, Tressy's Beauty Salon, Barbie Fashion Plaza, and Barbie Quick-Curl Boutique.

Tressy’s was first, in 1964. Introduced by American Character the year prior, she had the most sophisticated hair play for the time among Barbie and her rivals, with a lock of hair that lengthened and shortened by two separate mechanisms (a button to press and key to turn). Tressy’s Beauty Salon wasn’t functional–it didn’t add any new customization to styling Tressy–but, like Barbie’s Fashion Shop and New Dream House that were advertised the same year, it was a nicely detailed chipboard scene with almost too much furniture.

Color catalog image of Tressy doll in a "Beauty Salon" play set with many pieces of furniture as described in the post text. Two of the non-dryer chairs are positioned at hairdressing stations along the back wall, with non-functioning sinks, wall mirrors, various bottles illustrated along the surfaces, tile-look floor beneath. Also near the wall is a counter; a third non-dryer chair sits next to the tiered table with magazines and ottoman, and Tressy has before her a manicure table with hexagonal stool. Color palette is blue, aqua, and green. Text reads: "5.87; New hair glamour headquarters for all fashion dolls. An atmosphere of beauty reigns in high-style colors and professional furnishings like dryer-chairs, ottoman, manicure table, shampoo stands, beauty bar. Laminated chipboard. 22x9x14 in. Salon folds. Unassembled.; 79 N 9317C--Wt. 7 lbs....$5.87."
Tressy’s Beauty Salon in the 1964 Sears catalog. Source: Wishbook Web.

The two dryer-chairs and three other chairs suggest the salon was designed to serve many Tressys simultaneously. Speaking of design, Tressy’s Beauty Salon, like her Penthouse, is packed with modern touches including a room divider, potted plant, and tiered side table holding a lamp with tall cylindrical shade, all in what the catalog rightly calls “high-style colors.”

Misty’s Glamour Beauty Shop followed in 1965-66. Made by Ideal, Misty’s hair play innovation was a set of washable markers that could be used to tint her platinum-blonde hair a variety of shades. The Sears-exclusive Beauty Shop set came complete with doll and markers, but otherwise, like Tressy’s Salon, added no functionality.

Color catalog image of Misty doll wearing a yellow striped dress, seated in a pink chair with green flowered dryer over her head. The rest of the play set is a cornered wall with counter and shelves long one side, depicting mirror, flowered wallpaper, and portraid of blonde woman in profile. Floor is green and walls are mainly red-pink. Also shown are comb, brush, hair markers and rollers. Test reads, "Glamour Misty Doll by Ideal..change her from a blonde to a brunette or redhead..in her own Salon $4.99; It's easy with non-toxic color applicators. Style her air, too, with curlers, comb and brush. 12-inch Misty wears a sheath dress, shoes; can wear most 12-inch doll outfits. Chipboard beauty shop with chair, dryer, counter, sink and other items. Unassembled. Shop 11 in. high. Use your phone if you want to order it the easiest way of all. Shipping weight 3 pounds 4 ounces. 49 N 3882.....$4.99."
Sears Glamour Beauty Shop for Misty in the 1966 Sears catalog. Source: Wishbook Web.

Compared to Tressy’s salon, Misty’s, with its single dryer chair and counter, looks pretty spare. However, some nice details are scattered over those shelves. While this set is rare, Flickr user Susan Hall archived eBay images from an unused set back in 2013, and Worthpoint has good images from a less-mint auction.

It would be years before Barbie got a hair salon of her own. Before we reach our destination, let’s pause to review a few Mattel releases that were not salons.

L-R: Fashion queen head and three wigs on wig stand on a card that reads "Barbie's Wig Wardrobe"; catalog image of Color 'n' Curl set including mixing bowl, wig stand, and battery-operated dryer in pink and blue plastic, a set of long wigs in Color Magic shades, bottles of coloring solution, Fashion Queen head, and more. Text says: "Color 'n Curl; $7.88 without batteries; Doll head with 4 specially treated wigs change colors. Dryer (order 2 "D" batteries, page 482), rollers, cob, brush, activator solution, spray, wig stand. Wt. 2 lbs. 13 oz. 49 N 3817...$7.88"; Catalog image of Barbie Action Beauty Scene, a single wall with yellow wall paper, tiny outlet, framed picture of Ken, mirror and vanity, second light-up makeup mirror sits on the vanity, and dryer with hose sits on the floor. Barbie is seated in a pink chair wearing a blue robe and satin pajamas. Text reads, 'For Barbie, Francie, and all their friends; Barbie Action Beauty Scene; From MATTEL; $5.99 without batteries; It's a super "dressing room" with light-up make-up mirror and a working hairdryer.. It actually lows air through hose and bonnet. Styrene wall panel has a decorative "mirror." Plastic chair and "built-in table. Partly assembled. Uses 2 "D" batteries, order pkg. below. Doll not included. 49 C 311111--Shpg. wt. 1 lb......$5.99.'

L-R: Barbie’s Wig Wardrobe (source: Theriault’s); Color ‘n Curl play set in the 1966 Sears catalog; Action Beauty Scene in the 1971 Sears catalog (both Wishbook Web).

Fashion Queen was Barbie’s first foray into hair customization, although the wigs were not meant for styling. They came on little wig stands like the one pictured, above (and Midge also had a set). The opportunity for a salon was there, but Mattel didn’t take that step. A couple years later, starting in 1965, they were again releasing doll heads and wigs as part of the Color ‘n’ Curl Color Magic play set. Now the styling aspect was very real, as the wigs were meant to be both colored and cut, and the set included extensive styling instructions; it even came with a little battery-operated dryer–innovative functionality preceded only by Tressy’s 1964 cool-air-blowing dryer–but still, no salon-like environs for Barbie to enjoy. In 1971 another set with battery-operated dryer, the Action Beauty Scene, DID feature basic environs (wall with wall outlets, counter, chair, wall mirror and separate lighted mirror), but the pieces suggest a domestic setting rather than a visit to the beauty parlor. As with other sets discussed here, the Action Beauty Scene was connected to hair play, being advertised alongside the Growin’ Pretty line of dolls whose hair lengthened and shortened in a manner similar to Tressy’s–although Growin’ Pretty Barbie and pals are not actually shown in promotional images like the one above.

In 1973 Barbie finally had her hair professionally styled at the Quick-Curl Boutique. This latest advancement in hair play added thin wires to Barbie’s and friends’ hair, enabling, as the name implies, rapid coiffurization. Along with the dolls a simple case room containing a vanity, chair and mirror was sold. These furnishings are not terribly different from what Barbie had enjoyed at home in ’71; however, the name Boutique indicates this set as a commercial shop.

Tall, thin rectangular case in lavender and pink. Exterior graphic shows blonde Barbie wearing what looks like Quick Curl Kelley's green dress, sitting before a mirror, the scene garlanded by flowers. The box opens ot a simple counter, floor with rug graphic, and closet space to store clothes.
Barbie Quick Curl Boutique via eBay user jennile3. The original chair can be seen in the small catalog image at the top of this post.

The case also had space for clothes storage, which further blurs the line between salon and home, but we’ll take what we can get.

Sears had another salon offering starting in 1973: the famous Sears Beauty Salon. Its dryer chair and other features distinguish it as a professional operation. Both the dryer and mirror lights were battery-operated. The set was advertised at least until 1977.

Sears Beauty Salon in mostly pink, orange and white, includes a revolving chair with working dryer, a small table for holding bushes and rollers, counter with non-functioning sink, and two working drawers beneath the counter.

Sears Beauty-Salon and its original packaging. Source: Theriault’s.

In the years that followed, Barbie kept getting better at going to the salon. The 1976 Barbie Fashion Plaza included a small salon, and during the Superstar years various beauty parlors competed for her custom.

Packaging for the Barbie Fashion Plaza, a department store with rooms for clothing retail, a table and chairs implying dining, and a simple salon consisting of a counter and single dryer chair. A moving escalator took Barbie to the upper level to try on wedding dresses.
Barbie Fashion Plaza packaging; the modest salon is shown at lower left. Source: lammer007 on eBay.
Photo image on cardboard box shows Superstar Barbie, in hot pink dress and stole, doing "Photo Finish"-type pose on a swivel stand before a triptych of full-length mirrors; beyond her, an earlier-70s straight-armed doll with the mod face is seated in a styling chair; a stand dryer hovers overhead. Signs above the two dolls read "Beauty Showroom" and "Beauty Salon," repectively, while a larger sign between them, reading "Barbie Beauty Boutique," hands over a mural showing Superstar-style Barbie characters with full and flowing hairstyles. The plastic playset is composed of green floors, pink walls, orange countertops in the salon, and yellow chairs and trip, with stickers representing shelves and mirrors. Text on the box reads, "SuperStar Barbie Beauty Boutique"--"Her own 'salon of the stars'!"--"Complete head-to-toe beauty!"
1977 Superstar Barbie Boutique packaging. Source: aboundingvintage on eBay.

Isn’t it strange that it took so long for Barbie to get to the hairdresser, considering what a difference that can make for a teenage fashion model’s career? Just look what it did for Twiggy! We’ll navigate other gaps in Barbie’s early built environment in future entries.

Where to next? This post is about Barbie’s early built environment. The most recent post in this category is part three of the Barbie’s Seventies Travelogue series, and the most popular are those on Mattel Modern and Susy Goose furniture and on penthouse apartments. Otherwise, the overall most popular posts on this site are about Barbie shoes, 1959-67, and about Mattel fashion booklets. Or just head up to the Table of Contents to see more options.

2 responses to “Beauty Parlors (1964-1977)”

  1. […] Beauty parlors, 1964-77 […]

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  2. Great article. I really enjoyed reading it.

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