Sidebar: Mattel Fashions for Julia

Four black-and-white illustrations of a fashionably-dressed character are overlaid on colorful rectangles. The character has short, dark hair. In three images she wears mini skirts and heels under outerwear (two coats and one cape). With two of these she also wears fuzzy hats. In the final image she wears an ankle-length garment with tiered, oversized ruffles and slippers.

Among Barbie’s 1960s celebrity pals, Julia must have had the biggest star turn. Witness: the dolls are still plentiful 50+ years later, implying brisk sales; and of the three “personality” dolls, only Julia received both her own line of fashions and a re-release as a Talking doll (Twiggy also had a fashion line, while Truly Scrumptious also came in a Talking version); and only Julia had a further gift set with exclusive fashion.

With the various Julia-centric releases came some unique fashion sketches. Let’s check em out.

The side of a fashion doll box shows an illustrated character on a hot pink background. The character wears a matching skirt and jacket in acid green with pink ruffle trim and pink shoes.
via anic3780

Star of stage and screen Diahann Carroll, who played Julia on TV, expressed dismay that Mattel had her sit for sketching and studying and then released a doll based on her character using the same face as Barbie’s friend Christie. It’s clear that the illustration above, which appeared on the original doll’s packaging, uses Carroll’s likeness. However, her face looks traced or drawn from a photograph–no live sketching needed. Other images on the package are photographs of Carroll in-character as Julia.

The doll wore a nurse’s uniform on initial release but wasn’t illustrated in it for the product packaging. The illustrated character instead wore Barbie’s Fancy Dancy ensemble. If Julia in her nurse’s uniform was ever illustrated, for example for a booklet, we haven’t seen it. At least once, the Julia doll who came wearing a nurse’s uniform (product #1127) was advertised in a booklet in photograph form, wearing no known Barbie or Julia fashion and certainly not her uniform:

Color catalog scan advertising Julia. Text reads: NEW! DIAHANN CARROLL as Julia; Meet America's newest TV star and Barbie's newest entertainment friend; Enchanting personality exactly like the star of the smash-hit situation comedy show; Twist 'n turn waist! Bendable legs, real eyelashes too. Be sure to watch "JULIA," brought to you by Mattel every week on NBC-TV! Juliar wears all Barbie's clothing. #1127.
A color photograph shows the Julia doll wearing a pink dress with a bit of fit-and-flare, ending just above the knee, coated in silver glitter or some silver sheen, sleeveless with a scoop neckline trimmed in silver. She wears pink closed-toed shoes.

The doll’s signature fashions were still to come.

The black and white illustrations from the first image are featured on the back of doll clothes packaging. Text reads "FASHIONS FOR YOUR JULIA DOLL"; "DIAHANN CARROLL AS JULIA NEW TV STAR"; "YOUR BARBIE, CHRISTIE AND STACEY DOLL CAN WEAR THESE FASHIONS, TOO!" "EXCLUSIVE DESIGNS BY MATTEL! / THE LOOK OF NOW / CUSTOM DESIGNED ESPECIALLY FOR YOU TALKING AND TWIST N TURN WAIST JULIA DOLLS / JULIA FASHIONS FEATURE FINEST QUALITY FABRICS AND DRESSMAKER DETAILING"
via katcleg-9

The line of four Julia-inspired fashions were illustrated in black and white on the back of each fashion’s packaging. (These images also appear in a collage at the top of the post.) While the figures modeling these looks are most certainly Julia-based, they are a looser interpretation than the “Fancy Dancy” drawing.

Two shots of full-color packaging for Talking Julia doll. Illustrated character wears the four fashions as described in the first image, now in color on differently colored rectangles.
via mattmasoncaptainactionboydrevil

Talking Julia had all-new packaging with all-new color illustrations of the fashions. The faces in these illustrations again appear to be adapted from photographs of Carroll.

Detail of the four fashions illustrated on the packaging in in the previous image
Details of the Talking Julia packaging via *toyscout* and craigstevens

The art style here is pretty basic, with minimal contouring and little sense of action, in line with other Barbie art of the period as photography became the primary medium to showcase the products.

Once again, the dressed doll’s fashion–this time, a metallic color block jumpsuit–was not illustrated on the packaging. However, the Simply Wow gift set box featured two fashion illustrations: Talking Julia in her jumpsuit (included in the gift set) and wearing the set’s extra fashion, a teal skirt-suit.

Two Julia characters are illustrated on a square box lid. A smaller figure wears a bellbottomed, belted jumpsuit that is half gold and half silver; a closeup figure wears a teal Chanel-type suit in teal with gold trim with white shirt. In the background on the packaging is a kaleidoscopic collage of Julia's (Diahann Carroll's) photographed face repeated. Text says "Talking JULIA Simply Wow Set" with smaller text explaining that she says many phrases unpredictably.
Talking Julia Simply Wow gift set. Source: Barbie Doll Fashion, Vol. II by Sarah Sink Eames.

Unless and until the elusive illustration of Julia in her original nurse’s uniform comes to light, that’s that: eleven hand-drawn Julias wearing six of the seven Mattel fashion designs for Julia plus Fancy Dancy as a treat.

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